An Icy Conversation: Do Cold Plunges Work?

Cold water immersion, a practice that has been part of human wellness since 3500 BC, has resurfaced as a significant wellness trend. The popularity of cold plunges, which gained momentum during and after the COVID-19 pandemic lockdowns, continues to thrive in 2025. Social media influence, rising health consciousness among younger demographics, and greater product accessibility have fueled this resurgence.

This trend, which began as a niche ritual promoted by wellness innovators like Wim Hof, has become more mainstream. Local gyms, wellness centers, and even home setups now offer cold plunges, making them more available to a broader audience.

https://www.medreport.foundation/post/an-icy-conversation-do-cold-plunges-work